Cascade Sotheby’s International Realty in Central Oregon today announced the launch of the Sotheby’s International Realty network’s 2012 marketing program, which was designed to deliver an estimated 506 million overall impressions, reaching a global audience of qualified consumers.
At the core of the brand’s 2012 strategy are its relationships with pre-eminent media powerhouses in both the print and online arenas: The New York Times, The Wall Street Journal, BBC.com, The Telegraph Media Group, Bloomberg Markets magazine and Google. These relationships were developed to showcase unique properties from the brand’s approximately 590 offices in 44 countries and territories worldwide through unique, media rich advertising units that offer an immersive experience and position the brand in front of a relevant audience of consumers.
As part of its exclusive relationship with The New York Times, the brand maintains a presence on the publication’s global edition search module with integrated content and an interactive experience, reaching their millions of valued international readers every day. The brand also will be part of a new advertising opportunity that provides an effective way to target ads to readers on NYTimes.com who are using their Safari iPad browser.
The Wall Street Journal offers the Sotheby’s International Realty network a global reach and exposure for the listings it represents through the publication’s US, Europe and Asian websites and a dedicated presence among key local targets. This exclusive relationship provides the brand with opportunities to showcase properties throughout The Wall Street Journal Digital Network including the real estate homepage. This engaging new advertising content includes the popular Business of Extraordinary Living Microsite.
The brand will continue to exclusively sponsor BBC.com’s “Living in” series, which highlights the virtues of living in cities and regions around the world, as well as its “Once You’re There” series, which allows readers to continue their journey into the Living In destinations, providing in-depth and first hand information. The Sotheby’s International Realty network will continue its collaboration with The Telegraph Media Group to produce the successful World’s Best Places to Live online feature, which showcases custom content built in conjunction with the network’s office locations and interactive maps that integrate all firms including Cascade Sotheby’s.
The brand will continue to develop its YouTube channel, launched last year, to provide consumers an inside view of some of the world’s most extraordinary properties by focusing on the distinctive lifestyles and amenities they offer at any price point. The channel features four categories of video: the Spotlight section provides candid views into some of the Sotheby’s International Realty network’s most exceptional properties and their lifestyles; the Property section contains videos on the many homes represented by the network; the Destination section spotlights the many luxury markets served by the network around the world; and the Brand section features an insider’s view of the Sotheby’s International Realty brand and the Sotheby’s Auction House.
Cascade Sotheby’s International Realty looks forward to offering its clients innovative and effective ways to position their homes in front of an international audience of well-qualified buyers.”